Alicante is the capital of one of the most dynamic provinces in all the Mediterranean cost, and the one which has the greatest business and economic projection in the area. It is the fourth province in economic terms (GDP) of Spain and a national power in terms of touristic activity.
Alicante has a solid business network based on SMEs (Small and Medium Enterprises), where companies from different services represent an 85% of the business network.
Alicante presents itself as a city of tertiary and service sectors. Together with traditional sectors like commerce, tourism and hotels, the emergence of economic activities of high-level added value pertaining to the service sector -such as health services, social services, ICT’s and scientific and professional activities- is evident. Alicante stands out for its enterprising spirit, reflected in the number of companies per capita.
Alicante is a city that generates employment, taking workers from all its area of influence, which makes it the main work center in its environment. Besides, Alicante acts as the metropolis inside its area of influence by creating flows and interrelationships with nearby towns and the rest of the province.
Commercial activity is, without a doubt, one of the most important economic axes of the city, since Alicante acts as the commercial pole of the province and has an immense capacity as a tourist attraction. Commerce represents 17% of the province’s activity.
Alicante has 9,437 commercial establishments, 74% of which are retailers.
The biggest concentration of establishments is in non-food products (62.5%): textiles, clothing, footwear, household goods, perfumes, cosmetics and home equipment.
Alicante is a showcase where multiple and varied types of commerce mingle: traditional, urban, great national and international firms, franchises and shopping centers.
The city center has the biggest concentration of specialized, attractive and diverse commerce (clothing, footwear, accessories, etc.) and national and international franchises, as well as large department stores.
The city also has several shopping centers spread across its outskirts.
9,437 commercial establishments.
A total surface of 838,694 square meters dedicated to commercial activity.
2 large department stores.
5 shopping centers.
Ever since the seventies, Alicante is a national and international holiday destination; that is why tourism represents one of the economic engines of the city.
Alicante is one of the most relevant beach destinations in Europe, and an important Spanish tourist enclave. Its importance at a national level is revealed by the fact that it is the eleventh most visited capital city and the twentieth most visited tourist destination.
Alicante has 70 hotel establishments and 8,000 squares.
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According to statistics from the last years, 55% of the tourism received is national and 44% international, mainly from the European Union (United Kingdom, France, Italy, Holland), with a continuous and progressive tendency towards growth of international tourism.
Tourism as an economic activity in the city of Alicante is characterized by its performance throughout the year (non-seasonal activity), thanks to the kindness of its climate and to the existence of a wide and varied offer with multiple products that complement each other (beach, port, leisure, culture, health…)
- Sun and beach tourism.
Alicante has 10 Km. of beaches and three blue European Union flags that guarantee cleanness, water quality and optimal services.
- Congress tourism.
The privileged climate that can be enjoyed in any month of the year, its excellent beaches and modern infrastructure, contribute to Alicante being the most suitable scenario for the organization of all kinds of events, congresses and professional meetings.
- Golf tourism.
Alicante has adapted its touristic offer towards this sector, given the existence of 31 golf courses in the province, 3 of which are inside the metropolitan area of the city.
- Nautical tourism.
The city’s wide shoreline, its beach and marina, make Alicante an excellent place to practice nautical sports, such as sailing, jet skiing, windsurf, sport fishing or water skiing.
The city has a wide offer of moorings (1,593), distributed in its marina, the main one situated in the heart of the city center.
Alicante is also famous for being a starting Port in the Volvo Ocean Race.
- Sport tourism.
The city of Alicante has a great offer of sport facilities, some of which have held renowned international events.The city usually receives many professional sportsmen coming from all Europe to take advantage of the climatic conditions, in order to improve their performance in any kind of open air discipline.
Most of the sport infrastructure is concentrated in the zone of Mount Tossal, where the José Rico Pérez Stadium, the Pitiu Rochel and Rafael Pastor pavilions, the Technification Center, the Mount Tossal pools complex, the Sports City and the facilities of the old horse racetrack of the city, all adapted to the practice of diverse sports.
- Cruise tourism.
The port of Alicante has a modern cruise terminal.This tourist segment has experienced a large growth in the last years, when the city of Alicante consolidated itself as a stop point for ships. According to data from 2001, 57 ships and a total of 108,000 passengers have arrived at the city.
One of the great potentials of the city is its wide offer of hotels and restaurants. As a tourist and services city, Alicante has 3,187 restaurant establishments (restaurants, bars, cafeterias), most of which are concentrated in the central zone, Historical Center, the Esplanade and the city Port.
Bars and restaurants offer a rich and varied gastronomy (traditional, Mediterranean, international…). The cafes, bars and pubs of a pleasant and quiet atmosphere stand out by their outdoor terraces.
Alicante stands out for the quality of its gastronomy.
Alicante: a city of logistic services.
Its placement as a Mediterranean capital, its good air, ground and maritime communications and the nearby coming of the AVE (high-speed rail service) make the city a first- level center of logistics, storage and distribution.
Thus, 60% of the companies installed in the industrial parks of the city are integrated to this sector. In a similar way, the port of Alicante has a Logistic Activity Zone (LAZ) with facilities and equipment adapted for distribution, wide spaces for storage (100,000 square meters) and a modal interchange point connecting it with the rest of the peninsula through highways (direct link with divided highway) and railroad (docks are equipped with railroad lines).
Alicante: a city of strategic services.
Alicante stands out for the importance of its high-level added value economic activities of the service sector. The sector includes, among others, the diverse forms of consulting (strategic, management, quality, production, environment, internationalization, human resources, etc.), engineering, ICT’s , marketing, communication, advisory services for management, legal issues and finances, as well as R+D+i-intensive companies from the new economy.
Alicante: a city of social and sanitary services.
In the last decades, an important economic sector based in sanitary and social services (mainly directed at the elderly) has been developing.
As regards to sanitary attention, Alicante occupies a referential position in the south of Europe thanks to its number, prestige and diversity of medical specializations the health-sector companies offer. Besides, the excellent climate favors recovery, wellbeing and life quality of the patients.